SponsorLab - Learn More
At SponsorLab, we believe in transparent and fair pricing. Our fee structure is designed to ensure that both creators and brands get maximum value from our platform.
We only charge a fee when a successful match is made and a sponsorship deal is completed. This way, you only pay for results.
How It Works
1. Connect
Creators list their content and brands browse for opportunities. Our algorithm suggests perfect matches.
2. Collaborate
Once a match is made, use our platform to negotiate terms, share content, and approve final deliverables.
3. Secure
Sponsorship funds are held securely in escrow by SponsorLab until the agreed terms are met, protecting both parties.
4. Complete
After the sponsored content is published and approved, payment is released to the creator, minus our small platform fee.
Pricing Models (for when youtubers create their listings)
SponsorLab offers two pricing models for sponsorships: Flat Rate and CPM (Cost Per Mille). Creators can choose the model that works best for their content and audience.
| Feature | Flat Rate | CPM (Cost Per Mille) |
|---|---|---|
| Payment Structure | One-time, fixed amount | Based on video views (per 1,000 views) |
| Risk Level | Lower risk for creators | Higher potential earnings, but dependent on performance |
| Payment Timing | Upon content approval | Evaluated 1 month after posting |
| Sponsor Control | Fixed cost, easy to budget | Can set payment caps to control spending |
CPM Evaluation Process
For sponsorships using the CPM model, SponsorLab evaluates the video's performance one month after it's posted. The final payment is calculated based on the number of views achieved during this period, ensuring fair compensation for creators based on their content's reach.
Sponsor Payment Caps
To give sponsors more control over their budgets, especially when using the CPM model, SponsorLab allows sponsors to set payment caps. This feature ensures that sponsors can participate in performance-based pricing while still maintaining control over their maximum spend.
Frequently Asked Questions
Is SponsorLab really free to use?
Yes, SponsorLab is completely free to use for both creators and brands. We only charge a small fee when a sponsorship deal is successfully completed.
How does the escrow service work?
When a sponsorship deal is agreed upon, the brand's payment is held securely by SponsorLab. Once the creator fulfills the agreed terms and the content is approved, the funds are released to the creator. This protects both parties from potential issues.
What happens if a creator doesn't fulfill the sponsorship terms?
If a creator fails to post the agreed content or comply with the sponsor's terms, the sponsorship funds held in escrow are refunded to the sponsor. This ensures that brands are protected from potential losses.
Are there any hidden fees?
No, there are no hidden fees. We only charge the percentage fee on successful deals. All other features of the platform, including the escrow service, are included at no extra cost.
How do you ensure fair pricing for both parties?
Our platform provides market insights and suggested price ranges based on content type, audience size, and engagement rates. This helps both creators and brands agree on fair compensation. Additionally, our escrow service ensures that both parties are protected throughout the process.